Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines

New data from app analytics provider Flurry released today states that native app usage on smartphones is continuing to grow at the expense of the mobile web. The company claims that users are now spending 2 hours and 42 minutes per day on mobile devices as of March 2014, up from 2 hours, 38 minutes as of a year ago. Meanwhile, mobile app usage accounts for 2 hours and 19 minutes of that time spent, while mobile web usage has dropped from 20% of the U.S. consumer’s time in 2013 to just 14% – or 22 minutes per day – as of last month. Says Flurry CEO Simon Khalaf, the changes indicate that the mobile browser has become just “a single application swimming in a sea of apps.”

Flurry, which gathers its data from its network of over 450,000 mobile applications installed on over 1.3 billion devices worldwide, clarified to us that it also uses comScore to determine its figures on mobile browser usage and mobile applications. Meanwhile, it uses NetMarketShare for the distribution of the browser usage. In other words, be aware that company is combining data from different sources with different methodologies here, so take that as you may.

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